Custom web design and web development

We focus on security, compliance, maintainability, SEO and performance.

No two projects are equal and thus no two projects flow or play out according to a cookie-cutter model. However, we must have a general method to approach a given development project with, initially. Our Seven-Step Web Development methodology has proved itself over the years and is common practice amongst many successful web development firms.


Step 1: Preliminary Research & Discovery

  • Gathering of all the final specifications of the project
  • In-depth research of the field, market pool, and target population
  • Determining the optimal strategy to best accomplish the company's goals within budget and time-frame
  • Fine-tuning the technological route for the design and development of the web application
  • Determining the full and in-depth scope of the project

Step 2: Strategic Planning

  • Conception of the main goals of the web application and of the users' pathways, including the "preferred customer pathways"
  • Conception of the web application's flow
  • Preparation of detailed charts and wire-frames showing the different areas of the website, their features, the technologies that will be implemented, etc.
  • Optimization of the navigation according to the web application's goals

Step 3: Web & Graphic Design

  • Conception and creation of the graphic theme of the web application, including color scheme, atmosphere, general look and feel, etc.
  • Actual design of the web application based upon the layouts and structures
  • Conception and creation of all graphic elements of the web application

Step 4: Client-Side Development

  • Top quality hand-coding of all web pages using technologies such as HTML/XHTML, CSS, and JavaScript
  • Advanced programming and integration of the latest front-end web technologies for an enhanced user-experience

Step 5: Server-Side Development

  • Integration of the database(s) such as MySQL and MSSQL
  • Advanced programming to implement the application, the back-end, and full administration using technologies such as PHP, XML, SQL, Perl, Java and ASP
  • Integration of all features including product pages, support areas, shopping cart, checkout, membership accounts, administration accounts, etc.

Step 6: Quality Assurance & Launch

  • Extensive testing to ensure the application is bug free and is fully compatible
  • Fine-tuning the final details of the application design and features
  • Configuration and setup of the server that will host the web application
  • Migration of the web application to the live server and launch!

Step 7: SEO, Promotion, Statistics & Reporting

  • Extensive on-page SEO techniques throughout the web application
  • Extensive off-page SEO techniques to promote the web application and ensure that it appears in the top results for a variety of relevant keywords
  • Promotion of the web application throughout the appropriate niches online by creating "chatter" on the Internet about it and generating incoming quality traffic to it
  • Setup and integration of an extensive solution to fully track the traffic and generate detailed reports and statistics